Why We Want You to Be Rich: Two Men, One Messageis a non-fiction book aboutpersonal finance, co-authored byDonald TrumpandRobert Kiyosaki. The book was first published in hardcover format in 2006. The coauthors became familiar with each other through mutual work atThe Learning Annexand Trump being impressed by Kiyosakis writing success with. Trump and Kiyosaki co-authored another book together in 2011,Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Dont. The book discusses American economic problems including themiddle-class squeezeeconomic globalization, and thenational debt of the United States. The authors advise the reader to gainfinancial literacyand delve intoentrepreneurship. Trump and Kiyosaki criticizemutual fundsand advocatereal estate investingas a way to build wealth.

Why We Want You to be Richwas a financial success, debuting at number one onThe New York Timesbest seller listin its first week of publication;4and remaining on the list for four weeks.567Publishers Weeklycalled Trump and Kiyosaki, a strangely winning combination.2Kiplingers Personal Financewas critical, calling it an unimpressive book.3The Interceptcalledmulti-level marketinga form ofpyramid schemeand lamented the authors recommendation of the tactic.1San Antonio Express-Newswas critical of the contradictory advice imparted in the book.8

Why We Want You to Be Richnotes in the introduction it is not intended as a technical manual with specific recommendations. The book warns the reader that theAmerican middle classstrata is shrinking due to multiple factors including oncoming retirement of thebaby boomers, rising costs oflight crude oil, decreasing employer pay to employees, increasingnational debt of the United States, and a declining power of theUnited States dollar. The authors caution that individuals should not rely on the federal bureaucracy for support from problems including themiddle-class squeezeeconomic globalization, and threats of terrorism. They assert that employment opportunities are not created by the government but rather throughentrepreneurship.123

Trump and Kiyosaki advise that these problems create opportunity for investors in the form of a futuresocial class in the United Stateswith only two tiers. The authors assert such a system will mostly benefit wealthy individuals. Trump writes that wealthy individuals are able to spot strategic advantages, The rich will spot the opportunities, while the poor will hide their heads and pretend it isnt happening.123

The authors criticize those who wish to save money by being thrifty. Trump comments, So many people think cheap and buy cheap. You can get rich by being cheap, but who wants to be a rich cheap person? Trump recounts a story about a friend who would always fly infirst classno matter his financial straits, he needed it mentally. He wanted to fly first class because mentally, he wanted to think he was the best. It put him in a good state of mind and he became a very, very successful guy.123

Why We Want You to Be Richimpartspersonal financeadvice to the reader from Trumps real estate background and Kiyosakis investing experiences. The book includes quotations from prior works and speeches by both authors and illustrative graphs. Trump and Kiyosaki refer toWarren Buffettfor an example of investing success. The book educates the reader about the Cashflow Quadrant theory, classifying individuals into categories of investor, self-employed, business owner, or employee. The authors explain the advantages and disadvantages of each category. Kiyosaki emphasizes a different mindset required for their view of success: When Donald and I think about working hard, while we both work hard individually, we mostly think about other people working hard for us to help make us rich.123

Kiyosaki advocatesfinancial literacy, and Trump cites historical case studies from his real estate career. Kiyosaki criticizes those who ascribe tomodern portfolio theoryand invest inmutual funds. Instead, the book recommends investing inmulti-level marketingcompanies, which are given a chapter in the work. He argues that by taking out loans from a bank, one can leveragereal estate investingto higher returns. Trump and Kiyosaki recommend more of their books and educational presentations in the book. The book describes a business mindset by introducing the reader to the termsother peoples time(OPT) andother peoples money(OPM). Kiyosaki writes, While the financial advice of saving money and investing in mutual funds may be good advice for the poor and middle class, it is not good advice for people who want to become rich.123

Prior to their work together on the book,Donald Trumphad established himself in the business ofreal estate developmentand writtenThe Art of the Deal, andRobert KiyosakiauthoredThe New York Timesbest sellerRich Dad Poor Dad.39The coauthors became familiar with each other through encounters at the companyThe Learning Annex.9Trump explained his motivation for wanting to work with Kiyosaki: Robert wrote a book that was a tremendous success, like 30- some-odd million copies of Rich Dad, Poor Dad, and I wrote a book called The Art of the Deal which was the biggest selling business book of all time and since then Ive written a lot of other books and theyve all gone into being bestsellers. And we just wanted to join forces.9Trump and Kiyosaki published the book as a private business venture together, forming a new company as a partnership called Rich Press.29They stated they would allocate a segment of profits from its publication to be given for altruistic purposes.210After their initial book venture, Trump and Kiyosaki collaborated on another book,Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Dont, published in 2011.111Why We Want You to be Richincluded work from writersMeredith McIverandSharon Lechter.21213

Trump appeared on a television program hosted byPaula Whiteto market the book.14White said viewers could obtain a copy of the book for a $25.00 contribution to her religious ministry.15Trump and Kiyosaki promoted the book together onLarry King Livein 2006.109Trump spoke about financial awareness in aYouTubevideo as part of advertising for the work.16

The first edition of the book was published by Rich Press in 2006 in hardcover format.17A DVD video of the coauthors was released to accompany the book.18An audiobook format was released in 2006, with narrators John Dossett and Skipp Sudduth, published bySimon & Schuster Audio, with a runtime of 5 hours and 34 minutes.19A Chinese language edition was published in hardcover format in 2007 by publisher Shang Zhou Chu Ban She,20and again in 2008.21Additional language versions were published in 2007 in Indonesian,22Korean,23Russian,24and Slovenian.25A paperback edition was published in 2008.26The same year, the work was published in languages including Japanese and Hindi.2728A Spanish language hardcover was released in 2009,29in addition to a Thai language version.30A Spanish language audiobook was released in 2009 by FonoLibro Inc.3132Simon & Schuster published an audiobook again in 2011.33The work was published in Malay and Vietnemese languages in 2012.3435A Spanish language paperback was released in 2013 by Punto de Lectura.3637A paperback edition was issued in 2014 by Plata Publishing.38An e-book version was released in 2015 by Plata Publishing.3940

Why We Want You to be Richdebuted at the first spot onThe New York Timesbest seller list in its first week of publication.4It remained in the top four spots for the next three weeks.567The book sold 260,000 copies in its first printing.12Trump reported in a 2016 statement he earned less than $201.00 from the book that year.4142The book saw increased sales in Iran in 2017 prior to Trumps inauguration as U.S. president.43

Publishers Weeklywrote a book review forWhy We Want You to be Rich, commenting, if its not exactly Kierkegaardian in scope or language, this collaboration of real estate magnate and rags-to-riches financial guru manages to entertain and to inform.2Publisherswrote, Trump and Kiyosaki … together are a strangely winning combination.2The review concluded, Bottom line: these Messrs. Money-bags know their business. Were talking billionaires here, and really, how can you argue with success?2Kiplingers Personal Financegave the work a critical book review writing, unimpressive book.Why We Want You to Be Richis a thinly veiled infomercial for more financial-advice products from Kiyosaki, Trump and their minions.3The review noted, They sell positive thinking and can-do haziness specific details cost extra.3

The Interceptwrote critically of the books advice, including the recommendation by Trump and Kiyosaki to invest inmulti-level marketingcompanies, asserting instead that these are harmfulpyramid schemes.1The Interceptcontrasted assertions in the book with promises by Trump during his 2016 campaign for president, writing Trumps later views were contradictory with the work.1San Antonio Express-Newswas critical of the contradictory advice imparted in the book, writing, Trump and Kiyosaki argued that because they were already rich, they had no need to make more money, all the while cashing in on the very books that said so.8The paper marveled at the reaction among consumers, Fans responded to this kind of contradiction by praising both the authors earlier financial success and their shrewdness in taking advantage of the new opportunity to sell.8

Brennan, Trip (March 10, 2016),Donald Trumps get-rich quick advice makes a mockery of his campaign rhetoric,

Why We Want You to Be Rich: Two Men, One Message. Robert T. Kiyosaki, Author, Donald J. Trump, Author, Meredith McIver (with Sharon Lechter). Rich Press $24.95 (345p),

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Fridman, Daniel (January 7, 2017),Youre rich so you must be smart? Not necessarily,

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Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Dont

Pallotta, Frank (July 20, 2016),Meredith McIver, who took responsibility for plagiarized speech, is prolific Trump collaborator,

Tatum, Sophie (July 20, 2016),Who is Meredith McIver?,

Donald Trumps far-right inauguration: Meet some of the more extreme faith leaders at the event

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Woodruff, Betsy (August 30, 2015),Match Made in Heaven: Trump Hosts Televangelists Who Fleece Their Flocks,

Corn, David(June 2, 2016),Trump U: The Big Con Behind the School Accused of Fraud,

Why We Want You to Be Rich: Two Men, One Message

Why We Want You to Be Rich: Two Men, One Message

Why We Want You to Be Rich: Two Men One Messag0e (Chuan Pu Qing Qi Rang Ni Zhuan Da Qian)-

(in Chinese), Shang Zhou Chu Ban She,ISBN

Why We Want You to Be Rich: Two Men, One Message

Queremos que seas rico [Why We Want You to Be Rich]: Dos Hombres un Mensaje

Queremos que seas rico [Why We Want You to Be Rich]: Dos Hombres un Mensaje

Queremos que seas rico [Why We Want You to Be Rich]: Dos Hombres un Mensaje

Why We Want You to Be Rich: Two Men, One Message

Why We Want You to Be Rich: Two Men, One Message

Mak, Aaron; Park, Maya (July 22, 2015),6 ways Trump makes his money,

Thielman, Sam; Rushe, Dominic; Gabbatt, Adam (July 22, 2015),Donald Trump is already president of 457 firms, campaign filings reveal,

Ayed, Nahlah (January 18, 2017),Iranians size up Trump with cautious curiosity,

Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Dont

Donald Trump in popular cultureTrump ProductionsList of things named after Donald Trump

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