AtlantasBillionairemakes another classic case for an over-hyped industry band gone wrong. After releasingGoodnight Skyon its own independent imprint, Red Lightin, the band quickly ignited a fierce label bidding war in its backyard. Emerging as the victors, Slash wisely chose to put the boys back in the studio withCultRolling StonesproducerChris Kimsey. Together, the pairing re-recorded six tracks from the bands indie debut, including the psychedelic/progressive The Jimmie Hale Mission, the Brit-pop-tainted Sunny Sunday Afternoon, and I Fell From Space.Kimseydoes an excellent job of bolstering the bands heavy guitar attack which makes tracks like I Fell From Space sound likeBilly Corganjamming withthe Cultcirca theLoveera. The larger problem at hand is the bands clear lack of identity. They have no clue who they are to who they want to be. Some ofAscensionsounds oddly familiar, yet, at the same time, completely contrived in its delivery. The bands attack and focus is certainly decent, and even though their choices of sounds are on-point as well, the end results are not. Tracks like Touching Down and theLed Zeppelin-gone-acoustic Never Going Back are worthy efforts, but both fall short of something. Unsurprisingly, the label had no clue what to do with this lot, resulting in a series of disastrous decisions including throwing the quartet to the lions asMegadeths support band! To make matters worse, the label would undergo corporate upheaval resulting in a quick death forAscension. Close but no cigar.