Pharrells BBC ICECREAM Sneakers Are Back, But Not How We Remember Them

Key Features:Pharrell Williams cult streetwear label, BBC ICECREAM, has dressed four Reebok silhouettes in bright colorways, featuring patterns and prints from BBCs heydey in the mid-00s. The Answer V features vivid color blocking. The ZIG arrivings in two colorways (Space Camo and Star Field). The BB4600 Hi arrives dressed in BBCs signature all-over Diamonds and Dollar signs print, while the low-top version arrives in a bright yellow with ICECREAM branding on the heel.

Editors Notes:In its day,BBC ICECREAMs classic low-top sneakers(named Board Flips, and produced by Reebok) were highly collectible due to their whimsical, eye-catching prints that you could easily spot from a block away. Now the two collaborators flip the script entirely, as Pharrell Williams Billionaire Boys Club ICECREAM has teamed up with Reebok to rework four different silhouettes. BBC reached the height of its popularity in the mid 00s and will be launching the footwear and a capsule of matching apparel exclusively at ComplexCon Long Beach in early November. The footwear and apparel collection has been treated with a selection of BBCs memorable graphics. Check it out above.

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